Our Values

CEO Message

Our Team



Our Business Definition

We are in the business of providing Logistics, Warehousing, Distribution, Selling, Marketing and Merchandising services to exclusive and semi-exclusive providers of branded FMCG products.

Our Mission

To ensure dominance in the African Continent through not only our dedicated service but also our relationships with our customers. We strive for continuous improvement and we are committed to brand building and  development.

Our Vision

To become the leading Distributor of FMCG Products in the African Region
Our aspirations for the future is to improve each unit of our business to become fully the best in its field.

Our Values


  • To deliver service excellence to customers
  • To partner with our principals in developing their brand(s) through robust Sales, Distribution capabilities and Customer Level Information Systems.
  • To ensure In-Store execution excellence whilst supporting advertising and promotional efforts by providing local culture & population insights

Our Business Objectives


  • Establish a long-term sustainable organization
  • Invest behind the brand and business.
  • Establish an experienced & highly trained/motivated Distribution Team to Re-launch and Grow Business.
  • Deliver the maximum coverage and distribution by channel through proper building block implementation.